timberland uk boots Chinese automaker at Detroit auto show
Corrections Clarifications: An earlier version of this story misstated the name of GAC Motor’s president. He is Yu Jun. market. remains unclear. Without a dealership network, the company would likely have to partner with an existing automaker, invest heavily in its own stores or even sell online.
Still, GAC appears determined to get here. market. And the company is opening R centers in Detroit and Los Angeles after already establishing one in Silicon Valley.
Americans have already demonstrated that they’re willing to purchase vehicles made in China. General Motors has had success by importing the China produced Buick Envision, for example.
But will Americans buy a Chinese automotive brand?
“Of course the process can be challenging, but I believe good products have no borders,” Yu said.
“Over the long term, we eventually build our own dealership network but, in the short term, it more efficient to partner with existing networks,” he said.
Fiat Chrysler CEO Sergio Marchionne acknowledged that the company has had discussions with GAC, which is officially known as Guangzhou Automobile Group. and they have been public on this. “But we can guarantee them economic success.”
Marchionne dismissed talk on the possibility that GAC could acquire pieces of Fiat Chrysler, including the Jeep brand, or the whole thing.
“None of this is designed to impact on the independence of FCA,” he said. seriously.
“It’s not a question of if, it a question of when,” Toyota North America CEO Jim Lentz said in an interview.
GAC Chairman Feng Xingya told the media at the Detroit auto show that the company sold a record 2 million units worldwide in 2017. market could raise political hackles.
But in a sign of GAC’s increasing political savvy, the company convinced Michigan Gov. Rick Snyder, a Republican, to appear on stage at its press conference at the North American International Auto Show. Snyder posed for media photos with GAC officials.
The company also showed off its design and technological prowess with the introduction of a new electric crossover concept vehicle called the Enverge.